![]() You can also make your email shareable by including branded buttons for social media websites such as Facebook, Twitter, and LinkedIn. Anytime one of your readers forwards your email newsletter, the new reader has the option to subscribe. Many ESPs will allow you to add a subscribe button at the top of your email. When appropriate, allow your subscribers to do some of the work for you! Ask your Readers to Invite Others to Subscribe This will give you a better idea of how much space you have to work with and what other kinds of content you need to create. Here is one more tip write your content after you have selected your template. All you need is a simple and aesthetically pleasing design. The templates that you use don’t have to be overly flashy or creative. There are countless newsletter templates available on the web. It shaves hours off of email compilation time and boosts email open and click rates by segmenting to a group of one. With every click, future newsletters become more and more personally curated for the individual. The AI software analyzes your audience’s interaction with each newsletter. If you’re ready to take your newsletter game to the next level and send out carefully curated newsletters for your audience try a tool like rasa.io. If your business caters to multiple audiences, such as college students AND young parents, write separate newsletters for each group. When writing your newsletter, try sticking to specific niche subjects that are intimate with your brand and that your customers can truly relate with. ![]() ![]() In reality, if you write about very general “catch-all” topics you may fail to capture anyone’s attention at all. Trying to make your brand appeal to EVERYONE is a common mistake that many businesses make. Ex: a button, a text link, and an image link. But place that link in your email at least two times. Avoid overwhelming your reader by leaving out superfluous links and CTA’s-stick only to the relevant ones.Ī good rule of thumb: have one main link that your email is driving readers to click. If the reader is interested in your brand, they will want to know what to do next or where they can get more information. Links and CTA’s are essential assets of your newsletter. Over-doing Links and Calls to Action (CTA) If you need a little extra help, you can ask a friend or colleague to proofread your document and/or check it with editing software such as Grammarly. This reeks of unprofessionalism and can make your customers lose trust in your brand.īe sure to send emails that have clear, engaging content that is grammatically sound. However, you should avoid sending content that is poorly written and chock full of mistakes. One tiny error is no big deal (even if you have to repeat that over and over in your head to convince yourself), and chances are your audience will not notice. We’ve all had that “oh no” moment… you finish your email, click send, and suddenly a previously invisible typo is glaring at you in all of its hideous glory. You can even try using an emoji! Most importantly, keep your branding and audience in mind and think about what they would be interested in reading.ĭepending on the email service that you’re using, try a tool like Phrasee to utilize AI in your subject lines. You should be run A/B tests to determine what style of copy gets the highest open rates. This does not mean that your subject line needs to be long-winded and super detailed, either. A generic subject line does not give any clues as to what the email contains and does not give your reader a reason to open it. If your reader sees an email with the subject “Weekly Newsletter”, it’s highly unlikely that they will bother reading it. At this stage, you only have a split second to capture your readers’ attention. ![]() If you open up your inbox and you have hundreds of emails, you’re going to start by deleting irrelevant items before you ever read anything. This may seem obvious, but we cannot stress enough how important having a strong subject line is. If you want to avoid your newsletter ending up in email purgatory, there are some common mistakes that you should avoid. So, how do you make your newsletter stand out from the rest?Īlthough there’s no single formula for creating a perfect newsletter every time-we think that if you follow a few basic rules, you’ll get pretty darn close! The Don’ts
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